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  Media Advocacy 

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revolving newspaper Media advocacy is the strategic use of newsmaking through TV, radio and newspapers to increase 
awareness, promote public debate, and generate community support for enforcement of and changes in community norms and policies.
This media advocacy section includes news releases, media advisories, photos, visual information boards and actual articles published in newspapers. Some scans of actual articles clipped from newspapers are included.  You will need Adobe Acrobat Reader to view these files.  The free download can be found at www.adobe.com
Media Advisory:  A media advisory is like an invitation to a news event. It  includes the elements  WHO, WHAT, WHEN, WHERE, and WHY.  
Journalistic News Release: A journalistic news release is more in-depth than an advisory and  contains a  lead paragraph, background information, quotes and details on the issue.
go to overview
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go to how to get involved
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go to project activities
go to media advocacy
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Winter 2003 — Prevention File San Diego County Edition — HIGH INTENSITY PREVENTION —  (pdf file)

February  8,   2003  — The San Diego Union Tribune  — Anti-DUI group gone, but its results stay on — Police say HIPZ made a difference —  For more than two years, High Intensity Prevention Zone volunteers worked to stem the flow of drunken drivers on South Bay roadways and urge teens not to drink. Now the grant money for the project is gone, and so is HIPZ. But that doesn't mean the results of their hard work will vanish . . . 

October 11,   2002  — The Star News — Serving the Communities of Chula Vista and National City, CA — Regional DUI Prevention project leaves its mark — Opinion — Guest Editorial — By Dan Tomsky, Institute for Public Strategies — High Intensity Prevention Zone (HIPZ) partners are pleased to have had the opportunity to collaboratively contribute to making South Bay roadways safer since Oct. 2000. . . (text of article — pdf file)

September 19,  2002  — SOUTH BAY POLICE-COMMUNITY TEAM ANNOUNCING RESULTS OF REGIONAL DUI PREVENTION PROJECT —  High Intensity Prevention Zone Partners will be Thanked
Media Advisory — html
Media Advisory — pdf
Map and Partners List — (English) & (Español)
DUI Operations Data — (English) & (Español)
Decoy Operations, Shoulder Tap Operations, Cops in Shops Operations & Obvious Intoxication Operations #'s sheet — (English)
Key Public Policy Outcomes — (English) & (Español)
Law Enforcement Activities — (English) & (Español)
Youth Poster
Photo Collage
Video Clips from This Event

June 28,  2002  — “COMMUNITY YOUTH TEAM WILL BE ON LOCATION SUPPORTING DUI CHECKPOINT IN NATIONAL CITY — Traffic Safety is Focus of High Intensity Prevention Zone
Media Advisory — html
Media Advisory — pdf

June 7,  2002   — Star News — Serving Chula Vista, National City, Bonita and Eastlake — Letter to the Editor by Dan Tomsky, Project co-manger of South Bay High Intensity Prevention Zone
Full marks to Jerry Rindone — Letter to the Editor — html

May 31, 2002  — “MEET THE MEDIA” — Workshop — This workshop is designed especially for those involved in the High Intensity Prevention Zone, Border Project and others addressing public health and safety issues in the South Bay / Border region.
Media Advisory — html
Media Advisory — pdf

May 24, 2002 — The Star-News — Serving Chula Vista, National City, Bonita and Eastlake — If it's within 1,000 feet, it's too close!
guest editorial — html

April 1, 2002  — “CORONADO YOUTH TEAM WAS ON LOCATION SUPPORTING LOCAL EASTER WEEKEND DUI CHECKPOINT” — Traffic Safety is Focus of High Intensity Prevention Zone
News Release — html
News Release — pdf

March 29 , 2002  — “COMMUNITY YOUTH TEAM WILL BE ON LOCATION SUPPORTING WEASTER WEEKEND DUI CHECKPOINT IN CORONADO” — Traffic Safety is Focus of High Intensity Prevention Zone
Media Advisory — March 28, 2002 — html
Media Advisory — March 28, 2002 — pdf

January 18, 2002  — “ALCOHOL RETAILERS INVITED TO BE PARTNERS IN COMMUNITY EFFORT TO PREVENT DUIs” 
English, News Release — html
English, News Release — pdf
Español, Comunicado de Prensa — pdf
Photos from event — html

September 19, 2001 — “FOOTBALL NIGHT AT SOUTH BAY HIGH SCHOOLS  IS DUI PREVENTION ZONE FOCUS”Students and Police Team Up To Tackle Underage Drinking

Event Date: September 21, 2001
September 19, 2001 — Media Advisory — html
September 19, 2001 — Media Advisory — pdf
September 19, 2001 — Leaflet — html

May 24, 2001 — "SOUTH BAY YOUTH TEAMS PLAN INFORMATIONAL BLITZ SUPPORTING DUI LAW ENFORCEMENT” Jimmy Buffet Concert Goers Being Reminded About Alcohol Violations
Event Date: May 24, 2001
May 25, 2001 — Press Release — html
May 25, 2001 — Press Release — pdf
May 24, 2001 — Press Release — html
May 24, 2001 — Press Release — pdf
May 22, 2001 — Media Advisory — html
May 22, 2001 — Media Advisory — pdf

March 16, 2001 — "LAW ENFORCEMENT TO CRACKDOWN ON DRUNKEN DRIVERS IN CORONADO ON ST. PATRICK'S DAY"
Event Date: Saturday, March 17, 2001; Time: starting approx. 7 pm  Location: DUI Checkpoint & roving patrols (National City, Chula Vista and Imperial Beach
March 16, 2001 — Media Advisory — html
March 16, 2001 — Media Advisory — pdf
March 19, 2001 — Journalistic News Release — html — Title: "Police Nab Impaired Drivers Boozing it up in Coronado"
March 19, 2001 — Journalistic News Release — pdf — Title: "Police Nab Impaired Drivers Boozing it up in Coronado"
Photos
MEDIA COVERAGE — TELEVISION
KFMB — CH 8 (CBS)
KNSD — CH 7/39 (NBC)
MEDIA COVERAGE — PRINT JOURNALS
San Diego Union Tribune 3/17/01 — "Authorities plan DUI checkpoint" (p. B-3)
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Coronado Eagle & Journal 3/14/01 — "Law Enforcement to Crackdown on Drunken Drivers in Coronado on St. Patricks Day" (p. 8)
3/21/01 — "Local DUI Checkpoint Nabs Violators" (p. 1)

Feb. 17, 2001 — MULTIPLE TEAMS OF OFFICERS . . . LEAFLETS BEING DISTRIBUTED TO DRIVERS
Event Date: Saturday, Feb. 17, 2001; Event Time: approximately 9:30 pm to 4:00 am Sunday; Location: Sobriety checkpoint - in Chula Vista & DUI roving patrols on South Bay roadways
LARGE SCALE DUI ENFORCEMENT OPERATIONS PLANNED FOR THE SOUTH BAY THIS WEEKEND
Feb. 15, 2001 — Media Advisory — html
Feb. 15, 2001 — Media Advisory — pdf
MEDIA COVERAGE — TELEVISION
KNSD - CH 7/39 (ABC)
KUSI  - CH 9/51 (IND)
XETV - CH 6 (Fox)
MEDIA COVERAGE — PRINT JOURNALS
San Diego Union Tribune 2/17/01 — "Revelers returning to San Diego from Tijuana face DUI crackdown";  2/19/01 — "A Bad Night to be Drunk"; 2/22/01 — "Let's make every night 'A bad night to be drunk" (letter to the editor)

Dec. 15, 2000 — HOLIDAY LEAFLETING AND DUI OPERATIONS
Event Date: Dec. 15, 2000; Event Time 8:00 pm; Event Location: South Bay Trolley Stations, San Ysidro Border Crossing
“SOUTH BAY and BORDER CROSSING TARGETS OF INCREASED DUI PREVENTION & ENFORCEMENT AS HOLIDAYS APPROACH”
Dec. 14, 2000  Media advisory — html
Dec. 14, 2000  Media advisory — pdf
Leaflet — English — html
Leaflet — English — pdf
Leaflet — Español — html
Leaflet — Español — pdf
MEDIA COVERAGE / TELEVISION
Station
KGTV — CH 10 (ABC)
KBNT — CH 16/17 (Tijuana)
XETV — CH 6 (FOX)
MEDIA COVERAGE / RADIO
KPBS — 89.5 FM

Dec. 9, 2000 — YOUTH MURAL UNVEILING
Event Date: Dec. 9, 2000; Event Time 10:00 am; Event Location: South San Diego
"HUGE COMMUNITY-CREATED DUI PREVENTION MURAL BEING UNVEILED" --Thought-provoking art work provides a permanent message reinforcing DUI risks and strategic prevention measures
Dec. 7, 2000 Media Advisory — html
Dec. 7, 2000 Media Advisory — pdf
photos
MEDIA COVERAGE / TELEVISION
KFMB - CH 8 (CBS)
KGTV - CH 10 (ABC)
KNSD - CH 7/39 (NBC)
KUSI - CH 9/51 (IND)
KBNT - CH 16/17 (Tijuana)
KSWB - CH 5/69 (WB)
XETV - CH 6 (Fox)
MEDIA COVERAGE / PRINT
Journal Date Published 
Eagle Times 12/ 29/2000

November 22, 2000 — INCREASED DUI ROVING PATROL AS THANKSGIVING TRAVELERS RETURN HOME
Event Date: Sunday November 26, 2000 ; Event Time: 4:00 pm to 2 am (Monday); Event Location — National City, Chula Vista and Imperial Beach surface streets
"SOUTH BAY POLICE AGENCIES TO RUN JOINT DUI PATROLS AS THANKSGIVING TRAVELERS RETURN" — High Intensity Prevention Zone is Taking Hold in South Bay
November 22, 2000 Media Advisory — html
November 22, 2000 Media Advisory — pdf

October 11, 2000 — OTS KICKOFF EVENT
Event Date: Oct. 11, 2000; Event Time 10:30 am; Event Location: National City Police Department
SOUTH BAY POLICE-COMMUNITY TEAM ANNOUNCING INNOVATIVE PROJECT TO COMBAT ALCOHOL-RELATED TRAFFIC COLLISIONS
Oct. 9, 2000 Media Advisory —  html
Oct. 9, 2000 Media Advisory — pdf
Oct. 11, 2000 News Release — html
Oct. 11, 2000 News Release — pdf
photos 
MEDIA COVERAGE / TELEVISION
Station
KFMB — CH 8 (CBS)
KGTV — CH 10 (ABC)
KBNT — CH 16/17 (Tijuana)
MEDIA COVERAGE / PRINT
Journal Date published and description
San Diego Union Tribune 10/12/00 — "Traffic safety plan set to educate teens, cut crashes in South Bay"
Hispanos Unidos 10/27/00 — photo
La Prensa (wkly) 11/03/00 — "El Sur del Condado de San Diego Se Volverá  Una "Zona de Prevención de Alta Intensidad"
The Star-News (wkly, South Bay) 10/13/00 — "Alliance will target drinking crimes with new "High Intensity Zone"; 10/27/00 — "Get involved in effort to stop underage drinking, driving"
El Latino 10/20/00 — "Inician campaña contra conductors alcoholizados"

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 Contacts


Funded by the California Office of Traffic Safety

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