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Media Advocacy / Newsmaking...
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Media advocacy is the strategic use of newsmaking through TV, radio and newspapers to promote public debate, and generate community support for changes in community norms and policies. This media advocacy section includes news releases, media advisories, photos, visual information boards and actual articles published in newspapers. Some scans of actual articles clipped from newspapers are included.  You will need Adobe Acrobat Reader to view these files.  The free download can be found at www.adobe.com

Media Advisory:  A media advisory is like an invitation to a news event. It  includes the elements  WHO, WHAT, WHEN, WHERE, and WHY.

Journalistic News Release: A journalistic news release is more in-depth than an advisory and  contains a  lead paragraph, background information, quotes and details on the issue.
April 5 & 6, 2002
LAW ENFORCEMENT ENTERS FINAL WEEKEND OF CRACK-DOWN ON SPRING BREAK PARTIERS
April 4, 2002 — News Advisory — html
April 4, 2002 — News Advisory — pdf
Mar. 29 & 30, 2002
LAW ENFORCEMENT TO INTENSIFY SPRING BREAK OPERATION AT US/MEXICO BORDER
March 28, 2002 — News Advisory — html
March 28, 2002 — News Advisory — pdf
Mar. 22 & 23, 2002
LAW ENFORCEMENT TO TIGHTEN SECURITY AT US/MEXICO BORDER OVER SPRING BREAK — Operation to clamp down on underage drinking will last for 3 weeks
March 21, 2002 — News Advisory — html
March 21, 2002 — News Advisory — pdf
Mar. 16 & 17, 2001
ST. PATRICK'S DAY OPERATION SAFE CROSSING — San Ysidro Border Crossing 
March 16, 2001 — Media Advisory — html
March 16, 2001 — Media Advisory — pdf
March 19, 2001 — News Release — Border Data — html
March 19, 2001 — News Release — Border Data — pdf
MEDIA COVERAGE OF EVENT:
TV Station Time and duration of broadcast
KFMB - CH 8 (CBS) 3/16/01 — 11:00 pm (1:36)
KGTV - CH 10 (ABC) 3/16/01 — 11:00 pm (0:23)
KNSD - CH 7/39  (NBC) 3/17/01 — 11:00 pm (0:49)
KUSI - CH 9/51 (ind 3/16/01 — 6:30 pm(0:58); 10:00 pm(2:24)
3/17/01 — 8:00 am & 10:00 pm (0:42)
3/18/01 — 7:45 am (4:00); 8:30 am (5:10)
PRINT Coverage
San Diego Union Tribune 3/18/01 —"Party weekend has law officers searching for dangerous drunks" 
Mar. 9, 2001
MASSIVE LAW ENFORCEMENT OPERATION WILL GREET SPRING BREAK PARTY GOERS — Community and youth advocates support Operation Safe Crossing
Mar. 9, 2001 Media Advisory - html format
Mar. 9, 2001 Media Advisory - pdf format
Feb. 15, 2001
BORDER PARKING LOTS ISLANDS OF CRIME — CASE STUDY
Feb. 15, 2001 Case Study — html format
Feb. 15, 2001 Case Study — pdf format
Dec. 15, 2000
MASSIVE RALLY AT BORDER TO CALL ON POLICY MAKERS TO MANDATE SUFFICIENT ENFORCEMENT TO REDUCE PROBLEMS CAUSED BY CROSS-BORDER DRINKING
Dec. 14, 2000 Media Advisory — html format
Dec. 14 2000 Media Advisory — pdf format
Photos of event
MEDIA COVERAGE OF EVENT:
TV Station Time and duration of broadcast
KGTV - CH 10 (ABC) 11:00 pm (00:18);12/16/00 - CH 15 all day repeat
KBNT - CH 16/17  (Tijuana) 11:00 pm (01:00)
XETV - CH 6 (Fox) 10:00 pm (01:51); 12/16/00 -  am 
RADIO Coverage
KPBS - 89.5 FM
PRINT Coverage
The Escondido North County Times 12/19/00 —"Parties need not end in tragedy" by Manuel R. Espinoza — page A-8 — Opinion section. (article text - html) or a scanned image of article clipping
Nov. 3, 2000
ADVOCATES CALL ON PUBLIC OFFICIALS TO TAKE IMMEDIATE ACTION TO REDUCE CROSS BORDER ALCOHOL PROBLEMS — RESPONSE TO CHP OFFICER'S DEATH
Nov. 2,  2000 Media Advisory — html format
Nov. 2,  2000 Media Advisory — pdf  format
Policy Goals - Residents of San Diego County call on the City of San Diego to immediately increase enforcement on the U.S. side of the border to prevent problems related to U.S. teen and binge drinking in Tijuana. 
Photos of Event
MEDIA COVERAGE OF EVENT:
TV Station Time and duration of broadcast
KFMB - CH 8 (CBS) 4:00 pm (02:16)
KGTV - CH 10 (ABC) 11:00 am (02:05); 5:00 pm (0:51); 11/4/00 - CH 15; all day repeat
KNSD - CH 7/39 (NBC)  4:30 pm (0:52); 6:00 pm (0:48); 11:00 PM (0:24)
KBNT - CH 16/17  (Tijuana) 6:00 pm (0:50); 
XETV - CH 6 (Fox) 10:00 pm (01:54); 10/29/00 - 6:00 am (01:14)
RADIO Coverage
KOGO - 600 AM
KPBS - 89.5 FM
Oct. 16, 2000
TIJUANA COMMUNITY MARCHES FOR EARLIER BAR CLOSING.— Residents Rally for Alcohol Law Reforms
Oct. 13, 2001 — Media Advisory — Espaρol — html
Oct. 13, 2001 — Media Advisory — Espaρol — pdf
Article text from event — html
photos 
MEDIA COVERAGE OF EVENT:
TV Station
KBNT - CH 16/17  (Tijuana) 6:00 pm 
XETV - CH 6 (Fox) 6:00 pm 
PRINT Coverage
San Diego Union Tribune Oct. 22, 2000
La Prensa Oct. 17, 2000
Hispanos Unidos Oct. 27, 2000
El Heraldo Oct. 17, 2000
El Mexicano Oct. 17, 2000
Frontera Oct. 17, 2000

————— Past Border Project Newsmaking —————

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