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Media
advocacy is the strategic use of newsmaking
through TV, radio and newspapers to promote
public debate, and generate community support
for changes in community norms and policies.
Advocating for the goals of safe, healthy
and prosperous communities, identifying barriers
to strategic policy implementation, and sharing
current research through newsmaking all help
policy makers and the general public to more
fully engage in creating systemic changes
that improve the world we live in. (a
look at Media Advocacy in Public Health work) |
| Members
of the general public are the ultimate decision-makers
and opinion leaders in our society. Community
attitudes, beliefs, norms, and practices are
shaped by the dialogues that take place within
families and the social networks we experience
in our everyday lives. |
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manner in which policy makers and the public
understand and resolve the challenges
faced by communities in today's world,
is guided by the quality of information available
to them. The news media, as a primary source
of information, play a very powerful role
in shaping the public dialogues that eventually
form community rules and standards. |
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