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Combating
Underage Drinking in Rural Communities
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Rural communities are faced with unique
challenges and opportunities when confronting underage drinking and
other drug related problems. Data
indicates that social availability of alcohol and inadequate
enforcement at retail alcohol outlets in the Mountain Empire region
creates an environment ripe for high-risk teen drinking.
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The goal of the East County Rural
Project is to empower Mountain Empire communities to implement
environmental prevention strategies of underage drinking that will
foster changes in community norms.
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This project utilizes a public health
and safety approach of enhanced community collaboration,
high-visibility law enforcement, youth development, and media
advocacy. Each
component will support the goals of reducing underage drinking among
rural east county teens, reducing youth access to alcohol (including
in Tecate, Mexico) and reducing DUI-related crashes along Highway
94.
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| Funding
for this project provided by County of San Diego, Health and
Human Services Agency, Alcohol and Drug Services. |
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