In the environmental approach to prevention, the Media Advocacy component is the critical element that links all other components (intentional community organizing, applied data and research, enforcement, and policy) into a cohesive whole.

Media advocacy raises awareness of the problem on the public agenda, provides a vehicle for high visibility community response, highlights project successes, demonstrates community support, and promotes policy change.

San Diego's East County; a war on drugs or a drug war? —  The Alpine Sun — Feburary 1, 2007 —  . . .  (article clipping)

LOCAL YOUTHS FIGHT BACK —  East County Gazette — August 17, 2005 —  . . .  (article clipping)

LOCAL GOVERNMENTS CAN LIMIT THE DENSITY OF BARS, LIQUOR STORES —  The Daily Transcript —  December 1, 2004 —  By Dan Skiles — Over the past years, many community residents of San Diego County have seen a rapid growth in the density of bars and liquor stores in their local communities. It is not uncommon to find several of these businesses located in a single block, especially in urban neighborhoods. . .  (article text)

THE BATTLE HEATS UP AGAINST EL CAJON SMOKE SHOPS —  East County Californian —  November 11, 2004 —  By Christy Scott — A campaign is gearing up in El Cajon to further regulate smoke shops in the area. The smoke shops being targeted are several local businesses that carry tobacco products such as cigars and cigarettes, as well as rolling papers, pipes and various other paraphernalia . . . (article and map)

EL CAJON IS ABOUT REDUCING UNDERAGE SMOKING — Editorial —  San Diego Union Tribune —  October 21, 2004 —  The El Cajon City Council is inching its way toward an ordinance to discourage merchants from selling tobacco products to minors. The council recently conducted a second reading of the proposed law, which has gone through several revisions since it was introduced by Councilman Gary Kendrick and adopted last May. . .

WHEN THE SMOKE CLEARS, DRUG PARAPHERNALIA WILL STILL BE STANDING — Letters/Opinions & Commentaries —  El Cajon Gazette —  September 15, 2004 — . . . After all, isn't tobacco paraphernalia just the old fashioned pipes our grandfathers use to smoke? Not anymore. Stores that sell tobacco paraphernalia today offer bongs, glass vials and scales used to weigh amounts less than an ounce. . .  (article text)

HEAD SHOPS ARE GETTING BOLDER — Letters/Opinions & Commentaries  —  El Cajon Gazette —  September 15, 2004 —  Head shops seem to be getting even bolder these days. Now they are using names like "420," a well known reference to pot in the drug community . . .  (article text)

UP IN SMOKE — Letters/Opinions —  The Gazette Newspapers Group —  September 10, 2004 — "Communities have recourse against unwanted smoke shops" provides a clear road map to reducing promotion of marijuana in El Cajon. . .  (article text)

COMMUNITIES HAVE RECOURSE AGAINST UNWANTED SMOKE SHOPS IN THEIR NEIGHBORHOOD —  East County Gazette - The Gazette Newspapers Group —  September 8, 2004 —  El Cajon residents were outraged when told they could do nothing to stop the 420 Smoke Shop on North Magnolia Avenue from opening next door to a comic book store.  This store not only sells drug paraphernalia, the very name of the store is a reference to marijuana . . . (article text)

'HEAD SHOP' REGULATION IS GOOD FOR BUSINESS — The Daily Transcript —  July 19, 2004 — In the eastern region of San Diego County, businesses that specialize in drug paraphernalia have gone almost unnoticed until recently. . . (article text)

RADIO CLIP — DUI and Commercial Availability  — KPBS — December 10, 2003 (approximately 5 minutes, file size = 2 MB)

NEW ORDINANCE WILL PROTECT A PARENT'S RIGHT TO CONTROL WHEN AND HOW THEIR CHILDREN ARE INTRODUCED TO ALCOHOL —   The El Cajon Gazette — June 3, 2003 —  brief summary

SOCIAL HOST LIABILITY — Letter to the Editor —  San Diego County Herald —  May 29 - June 4, 2003 —  brief summary

UNDERAGE DRINKING ORDINANCE ADOPTED — La Mesa cracks down on providers of alcohol —  San Diego Union Tribune —  May 22, 2003 —  By Brian Hazle, Staff Writer —  brief summary

HOLDING ADULTS RESPONSIBLE FOR TEEN DRINKING —  Sign On San Diego, San Diego Union Tribune  —  May 15, 2003 —  brief summary

COUNTY SUPERVISORS TARGET ADULT PARTIES WHERE MINORS GET ALCOHOL —  Sign On San Diego, San Diego Union Tribune —  May 6, 2003 — brief summary

EAST COUNTY MERCHANTS TAKE STEPS TO CURB UNDERAGE DRINKING —  San Diego County Herald —  March 13, 2003 —  brief summary

PARENTS TAKE ANTI-ALCOHOL PLEDGE — District Targets Underage Drinking —  San Diego Union Tribune —  February 1, 2003 —  brief summary

PARENTS SIGN PLEDGE TO KEEP HOME PARTIES FOR YOUTH FREE OF ALCOHOL AND OTHER DRUGS  —  Potrero Hotline —  February, 2003 —  article text

ALL ABOARD THE CHAMPAGNE TRAIN —  Prevention File, Winter 2003 — San Diego County Edition

pdf file (2.8 MB) html

LESSONS FROM A RURAL PREVENTION PROJECT — By Connie Dahl, Published in Prevention File, Winter 2002 — San Diego County Edition — Lessons From a Rural Prevention Project

INVITATION TO FREE RESPONSIBLE SERVER (RBS) TRAINING — Flyer — June 7, 2002

flyer for screen viewing (html) flyer for printing (pdf)

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