San Diego - Tijuana Border Project Overview
The San Diego-Tijuana Border Project, initiated in 1997, is a multi-pronged community based prevention project designed to reduce public health and safety problems (see problem identification) associated with cross-border underage and high-risk drinking between the cities of the San Diego and Tijuana.
The project uses an environmental prevention model built upon the San Diego County Prevention Framework that seeks policy solutions using the integration of media advocacy, science, community organizing and law enforcement / community partnerships as tools within the process.
Project accomplishments include development of a binational partnership between San Diego and Baja California, and reductions both in numbers and blood alcohol concentration levels (BAC>=.08) of late night partiers returning from Mexico
Contacts:
Sarah Sweeney —  (619) 296-3311, ext. # 17
Maria Antonieta Olvera — 011.52. 664. 634. 7271 in Mexico
Email: Border.Project@publicstrategies.org
Support
This project is currently supported by the Alcohol and Drug Services Department of the San Diego County Health and Human Services Agency, and at various times has been supported by the Alliance Foundation, The Robert Wood Johnson Foundation, California Office of Traffic Safety, the California Endowment and the National Institute on Alcohol Abuse and Alcoholism.

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