San Diego - Tijuana Border Project Accomplishments

Early Accomplishments
    • Fewer nighttime partiers from US in Tijuana
    • Pact between Baja Tourism and some bars limit dangerous promotion practices
    • 100 youths under 18 turned back into the US per night of enforcement
    • California ABC and Tijuana government provide US ID training to bars and police
    • Responsible Beverage Service Training for bar employees
    • San Diego Police report reduced violence at border crossing
    • Tijuana Police report reduced violence in the Bar Zone
    • Law enforcement Operation Safe Crossing is a regular event
    • Extensive news coverage pushes issue high on public agenda
    • Binational AOD Policy Councils currently being formed
  • The Center for Substance Abuse Prevention (CSAP) has designated the San Diego/Tijuana Border Project as an exemplary prevention program.
  • Formation of Binational Policy Council
  • Reduction of 37% in late night crossers legally drunk with blood alcohol concentration (BAC) >=.08
  • Reduction in DUI fatalities in the Border region from 23 in 1999 to 5 in 2000
  • Reduction of 26% in late night partiers returning from Mexico
  • Generation of over 760 news stories in the print, television and radio media
  • Identification training for Mexican officials who enforce underage drinking laws
  • Over 1,500 false identification cards confiscated from underage US youth
  • Over 700 bar operators and employees in Tijuana and Rosarito Beach promising responsible serving practices and promotions
  • Decreased crime and violence in Tijuana, specifically on Avenida Revolucion, the youth drinking district in Tijuana
  • Turning away minors under the age of 18 from crossing the border into Mexico unaccompanied by a parent/guardian
Other related changes affecting the Border region:
  • Advocacy by nongovernmental organizations in Tijuana on alcohol issues resulting in the state of Baja California creating a community consultative council on alcohol law regulations and granting local control to municipalities.
  • In March of 2000, the Marine Corps implemented stricter rules for Marines traveling to Mexico. By the end of 2000, data collected by the Border Project showed the average BAC levels for off-duty Marines crossing back into the US dropped to .04 from the 1998 level of .09. This meant fewer DUI crashes and other safety and health risks for Marines.
  • In January 2002, the Navy implemented a similar travel policy.

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