MEDIA ADVISORY
     

Date of Advisory: April 1, 1998
         

New San Diego / Tijuana Police Task Force Takes Action on

Spring Break Partying in Tijuana

CONTACT: Dana Stevens 238-7034, 719-6423 (day/eve) or Jeff Francis 238-7034, 719-3228 (day/eve)
         

WHAT: New cross-border police task force will target spring break partiers in Tijuana. Their first joint operation includes coordinated enforcement activities in both cities. San Diego Police, Tijuana Police and the Institute for Health Advocacy (IHA) announce the formation of this action-based task force as one component of a multi-faceted Border Project spearheaded by IHA.  The overall project engages broad-based community involvement to implement an integrated public health approach to reduce alcohol-related crimes and violence in these border cities. New data from IHA’s research, which provides the scientific basis for the project, has begun to identify cross-border drinking trends among college students. Other components of the project include: fostering community participation, educating students and parents about the issue, and high visibility support for police enforcement of existing laws.
                 
WHEN: 4:00 pm THURSDAY, APRIL 2, 1998
            
WHERE: San Diego Police Border Satellite Office        
720 East San Ysidro Boulevard (east of I-5 where the trolley ends)
       
WHO: Captain Adolofo Gonzales, Southern Division Commander, San Diego Police Department
Oscar Ezkauriatza Amezquita, Secretary of Public Safety, City of Tijuana
Juan Manuel Nieves, Chief of Police, City of Tijuana
Sigfrido Pineda, Director Public Relations, City of Tijuana
Gene Barnes, District Administrator, Alcohol Beverage Control, State of California
Marian Novak, Program Coordinator, SDSU Prevention Partnership Project
Lilliana Flores, Diversity Coordinator, MADD San Diego County Chapter

 

Also available for comment
James Baker, Executive Director, Institute for Health Advocacy
Jay Durning, Chair, San Diego County Council on Alcohol Policy

 
WHY: Alcohol-related problems impact San Diego and Tijuana:
  • 9,000 young US drinkers party in Tijuana every Wednesday, Friday & Saturday night
  • 1,400 return to San Diego each night too intoxicated to legally drive.
         
Preliminary research data will be released that identifies where cross-border drinkers are from: which communities and which colleges.

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