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Media Advocacy
 
————— Media advocacy is the strategic use of newsmaking through TV, radio and newspapers to promote public debate, and generate community support for changes in community norms and policies ——————————
This media advocacy section includes news releases, media advisories, photos, visual information boards and actual articles published in newspapers. Some scans of actual articles clipped from newspapers are included.  You will need Adobe Acrobat Reader to view these files.  The free download can be found at www.adobe.com
Media Advisory:  A media advisory is like an invitation to a news event. It  includes the elements  WHO, WHAT, WHEN, WHERE, and WHY.  
Journalistic News Release: A journalistic news release is more in-depth than an advisory and  contains a  lead paragraph, background information, quotes and details on the issue.
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All Aboard The Champagne Train — Prevention File Article — San Diego County Edition
Winter 2003
pdf file
FLYER invitation to FREE Responsible Beverage Service (RBS) Training 
June 7, 2002
flyer html
flyer pdf
PRESS CLIP from the Eastern Empire Guardian — Collaborative seeks reduction of violence, accidents at local special events
May 1, 2002 
scan of article clipping
text of article
LESSONS FROM A RURAL PREVENTION PROJECT — By Connie Dahl
Published in Prevention File, Winter 2002 — San Diego County Edition
Lessons From a Rural Prevention Project — html
STUDENTS AND POLICE TEAM UP TO TACKLE UNDERAGE DRINKING - Football Night at Mountain Empire High School to kick off DUI Prevention Effort
leaflet - html
leaflet - pdf
COMMUNITY FORUM — Discussing How Underage Drinking Affects Mountain Empire — Ice Cream Social and Cake Auction
Actual Event Date — March 16, 2001
March 10, 2001 Journalistic News Release (html)
March 10, 2001 Journalistic News Release (pdf) 
Handout
Photos from event
COMMUNITY RALLIES TO COMBAT YOUTH ACCESS TO ALCOHOL—Booze:  big problem for backcountry youth
Sept. 27, 2000 News Advisory (html )
Sept. 27, 2000 News Advisory (pdf)
Sept. 29, 2000 News Release (html)
Sept. 29, 2000 News Release  (pdf)
photos from news event
En Espaρol
Anuncio de Evento de Prensa · 27 de Septiembre del 2000 (html)
Anuncio de Evento de Prensa · 27 de Septiembre del 2000 (pdf)
Media Coverage / Television - station, air time and duration
KGTV - CH 10 (ABC) — 6:30 pm — (0:21)
KNSD - CH 7/39 (NBC) — 4:30 pm — (3:20)
KUSI - CH 9/51 (IND) — 10:00 pm — (2:24)
KBNT - CH 16/17 (Tijuana) — 6:00 pm — (0:37) & 11:00 pm — (0:37)
KSWB - CH 5/69  — 10:00 pm — (0:44)
FOX - CH 6 — 10:00 pm — (0:42)
Media Coverage / Print Journals 
San Diego Union Tribune — 9/30/00 — "Crackdown launched to curb drinking by minors"
EAST COUNTY FIGHTS BACK AGAINST UNDERAGE DRINKING AND DRIVING—CHP Increases Law Enforcement Weekend Before Graduation—Civic leaders and law enforcement from San Diego County’s East rural communities are laying down the law to address the astonishingly high rates of underage drinking and driving in the area.
Event Date: June 9, 2000 Event Time: 8:00
June 7, 2000 News Release (pdf)
June 7, 2000 News Release (html)
June 7, News Advisory (html)
June 7, 2000 News Advisory (pdf)
Media Coverage / Television - station, air time 
KFMB - CH 8 (CBS) — June 9th, 5:00 pm, 6:30 pm & 11:00pm — June 10th, 5:00 pm
KNSD - CH 7/39 (NBC) — June 8th, 11:00 pm — June 9th, 5:00 am, 6:00 am, 5:00 pm, 11:00 pm, & June 10th, 6:00 pm
KSWB - CH 5/69 — June 9th, 10:00 pm
Media Coverage / Print Journals 
San Diego Family Magazine — August 2000 — "East County Fights Back Against Underage Drinking & Driving"
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