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Community Presentation

East County Rural / Tecate Border 

...

Teen Drinking Prevention
  • Small project over 18 months
  • must be measurable & measured
Problem that exists: Underage Drinking
  • 85% of local high school seniors drank alcohol in the past week
  • Believed source of alcohol: Tecate, Mexico
Change Targeted
  • Reduce underage drinking among rural east county teens
  • Reduce youth access to alcohol in rural east county (including Tecate, Mexico)
  • Reduce DUI-related crashes along Hwy 94 corridor
FOUR Components of the Project
  • Increase law enforcement of underage drinking laws
  • Community organizing
  • Youth development
  • Media advocacy
We've identified these potential collaborators
  • Border Patrol
  • US Customs (Tecate)
  • SD Co. Responsible Hospitality Coalition (Marian Novak)
  • Mt. Empire School District
  • SD Co. Sheriffs Dept.
  • CHP
  • Rural Fire District Emergency Medical Aid
  • El Cajon CASA
  • Countywide Law Enforcement Task Force on Underage Drinking
And have planned this process:
  • Perform initial assessment
  • Implement some high visibility enforcement operations
  • Enforcement at the border
  • RBS on both sides (rural community & Tecate, Mexico)
Data Available
  • Last drink survey
  • High school survey

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